Lead Integrated Producer on the Kraft Macaroni & Cheese New-stalgic Pandora station.
To celebrate the new restaurant-inspired Kraft Macaroni & Cheese Blue Box flavors, CP+B invited fans and Pandora listeners to enjoy new music that they already love, complete with a dynamic tuner, a custom rotating ad screen, and, of course, the cool DJ voice of Ted Williams and 3 classically modern New-stalgic station jingles recorded by one of the top radio jingle shops in the industry, Jam productions.
With less than a month of support in the market, we surpassed over 50,000 subscribers to the station (doubling Pandora's benchmark figures) with almost 2 years (over 15,500 hrs) of aggregate user engagement.
Featured on: Creativity Pick of the Day, AdWeek
Client: KRAFT Macaroni & Cheese | Role: Integrated Producer | URL: bit.ly/1ao4Gqo
