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Lead Interactive Producer on Papa's Pilar brand site.

To introduce a completely new rum, CP+B created a unique site experience to instill the user with a sense of exploration inspired by Hemingway. The desktop was created as an online brochure for distributors, while the mobile accommodated the discerning bar drinker with a mobile companion that gives quick and easy access to the what's, where's, and how's of Pilar Rum along with a nifty recipe guide created by Boulder's very own champion mixologist, Bryan Dayton.

Brand featured on: AdWeek, the Examiner

Client: Papa's Pilar | Role: Lead Interactive Producer | URL: bit.ly/VzJUIh