Lead Integrated Producer on Domino's #poweredbypizza campaign.
Recognizing that pizza is the fuel of late-night breakthroughs, CP+B and Domino's launched a social-based campaign to support the innovative hungry. The three-tiered campaign involved a suprise and delight #poweredbypizza campaign over facebook, twitter and instagram, awarded 30 start-ups each with a $500 Domino's gift card (delivered in an exclusive Pizzavestor case), and partnered with several Indiegogo campaigns by providing a Pizza Powered Perk to encourage others to help support innovation while enjoying delicious Pizza.
Shortlisted for Promo & Activation at Cannes.
Featured on: Creativity Pick of the Day, Forbes, Fast Co., PSFK, Digiday
Client: CP+B | Role: Integrated Producer | URL: bit.ly/N06aYa
